This morning, I hauled my cookies out of bed a whole hour early, showered, dressed, and hopped on the T. What could possibly make me get up that early? Well, it’s a good thing you’ve asked, my friends. Today was the one day of the year that women could get a designer wedding gown, normally priced between $800 and $4,000, for only $250. That’s right. Today was the infamous Filene’s Basement Bridal Event (the FBBE).

Now, don’t get me wrong. I have NO interest in getting married (or a wedding dress) at this point in my life. But after hearing so many stories about the chaos that is the FBBE, I had to see it first hand - supposedly fights break out as women stampede in to get the best dresses! Women trampled in Downtown Crossing! Since the Basement is right on my way to work, I just hopped off my regular train a couple stops early, stopped by Starbucks to grab a delicious chai latte, and strolled over.
The doors were scheduled to open at 8, and I got there around 7:40 - I wanted to check out the line, see what was going on, and watch the mad dash in when the doors opened. I had perfect timing.
When I got there, the line was literally wrapped around the building, stretching from the main entrance, down the entire length of the building, around the corner, and all the way down the second side. There had to be at least 1500 people there - mostly women, but I saw a few (most likely gay) men. And they were hilarious. Groups of girls had matching shirts, hats, crazy headbands - a few groups of women even had matching bouquets on their heads. I assume this display was to help them find each other in the crowd - from what I understand, as soon as the doors open, the women stampede in, grab as many dresses as they can, and then start stripping in the corners to try on their stash.
I talked to one of the brides-to-be, “Pink Hat,” who shared her tips with me. Pink Hat had six similarly pink-hatted friends with her - “One is to help me dress, two are to stand guard over the pile of dresses, two are to keep scouting for other dresses we can trade for, and one is to rebag the dresses when I’m done.” She went on to tell me that after the stampede in, everyone grabs as many dresses as they can; the size and style don’t matter because the rejects will be traded with other dress hoarders until the brides find the dress they want. After taking pictures of the pink hatted crew for them, I asked them how long they’d been there. “Oh, we got here at 6 am.” I looked at the number of people in front of them - at least 150. “Are you serious?” I asked. “When did the line start?” Pink Hat replied, “Must have started at 5 am. This event is NOT for the weak. Serious shoppers ONLY.”
I wandered away, wondering what on earth compelled people to stand in line, in the cold, for three hours to get a dress. But then I remembered the savings - I guess saving $3500 would be worth a little discomfort. I checked the clock - 7:50. Just then, a Filene’s employee came out with a megaphone, to announce that the doors would open in 5 minutes. “The doors will open in 5 minutes, and we will start escorting you into the store! This is NOT the start of the sale. We will NOT be taking you to the dresses yet! If you push, shove, or otherwise get violent, we will immediately EJECT you from the store!”
Schweet. This was totally what I wanted to see. I hurried to the front of the line so I could get a good view of the mad dash.
Sadly, no one got trampled. I did hear a woman yell, “If you GET in my way, I’ll SO kick your *ss!” And I got to see about 50 women at the front yell at one woman who was trying to cut the line. But the “mad dash” in was actually fairly organized. Boo.
Still I’m very pleased I got to witness the craziness - it totally got my day off to a good start.
Of course, then Poop announced his impending retirement, which totally killed my buzz.