Running and beer - The Perfect Combo
August 31st, 2005
So, apparently Coors Light is going to be one of the sponsors of the New York Marathon - they’ll be having promotions at bunch of bars and restaurants along the marathon route the week before the race and on marathon Sunday, and are going to make commemorative cans (available 10/1 in NYC), as well as taps, pennants and mirrors for the participating bars.
I can see it now - runners throwing drafts into their mouths as they run, winners doing a keg stand at the finish line. It’ll be just like a Michelob Ultra ad.
beer makes me throw up. running makes me throw up. I think that the Coors people are right to link them together.
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